What is counterurbanisation?

Counterurbanisation refers to the process where individuals and families move from urban areas, such as cities, to rural areas and smaller towns. This phenomenon often occurs for several reasons, including a desire for a quieter lifestyle, more affordable housing, and improved quality of life. People may seek to escape the hustle and bustle of city living, aiming for a more tranquil environment typically associated with rural settings.

The trend can also be influenced by advancements in technology, allowing remote work and flexible job arrangements, making it feasible for individuals to reside in rural areas while working for urban corporations. This demographic shift can lead to various changes in both urban and rural environments, such as urban decay in the city and growth in rural communities.